Cook's Connections (Blog)

I noticed this concept for the first time at a recent conference.  It was so “in your face” that I began commenting on it…then thinking more deeply about the technique.  When I returned back to the office, I began discussing the use of this concept in the workplace as an “Identity Tool”.

What if we created a way to not only uniquely personalize “YOU” with music but more importantly an easy way for others to remember “YOU”?   Music has always been a way our sensing brain connects with our emotional brain.   Music is a remarkable imprinting device.

Some of the ideas I bantered about with people at Mozilla were to give everyone a “RingID” in our online phone book.  This would allow people to easily create a 10-15 second music clip to say as much about you as any Bio or stale “who I am” or “my hobbies” could ever do.

I never realized, or rather, never connected that Major League Baseball has been doing this “Walk Up Song” for years.  This brilliant article describes this “connection concept” perfectly.    We all understand personalized ring tones for our cell phones and we all have our favorite playlists. Is it time for  our personalized RingID?

SO, what’s your “Walk Up Song”?   What is the musical fingerprint that defines “YOU” in the 10-15 second period between the time you are introduced by someone or you want people to remember you by?    My current one?  = Don’t Stop Believing

READ MORE >>

http://www.linkedin.com/today/influencers/20130730153624-10878085-what-s-your-walk-up-song